Play Step 3 Video Step 6 Video Step 9 Video Step 12 Video Step 4 Video Step 7 Video Step 10 Video Step 13 Video Step 5 Video Step 8 Video Step 11 Video Step 14 Video Article: What are brand archetypes All videos are AI recordings Let’s Refine Your Brand Strategy Together! Brand Strategy Input Form Please enter the password from your welcome emailPreviousNextSignup EmailBrand URLBrand NameWhat’s your industry?What does your company do?PreviousNextWhat’s your main product or service?What industry or people do you serve?List your main competitors?Save & ResumePreviousNextWhat core principles guide your decision-making?What kind of work environment do you want to cultivate?If you accomplish your brand mission, how will the world look in 50 years?Save & ResumePreviousNextWhat unique value does your product or service offer?What are alternatives to your product or service?What value do you provide that your competitors don’t?Save & ResumePreviousNextWhat’s your target audience?Who is your perfect customer, the most valuable and easiest to sell?What are the biggest challenges your target customer faces in their life (B2C) or business role (B2B)?Save & ResumePreviousNextWho cares the most about your product or service?How do your best customers find out about your product or service?What value are you bringing to your perfect customer?Save & ResumePreviousNextWhat is the primary problem you are solving with your product or service?How do you assist your customer with solving their problem?Describe the steps you take in solving their problem?Save & ResumePreviousNextWhat are the negative outcomes of the user if they don’t use your product or service?Describe the benefits and outcomes from using your product or service.Describe how you hope they feel after using your product or service.Save & ResumePreviousNextWhat emotions or feelings do you want your customers to associate with your brand?Imagine you’re having coffee with a colleague new to the industry. What are the 3 most important things you’d want them to know?Save & ResumePreviousNextCompany Values (Select Only 2 Per Category)What People Based Values Do You Value Excellence Self-reliance Balanced Determination A-player Growth Exploration Passion Creativity Positivity Open-mindedness Problem-solving Risk-taking Humility Integrity FollowthroughWhat Way Of Interacting Do You Value Caring Empathy Open minded Festive Speak your mind Trust Mentorship Transparency Communication Supporting Empowerment Respect Teamwork Accountability Fun ListeningWhat Organizational Values Do You Value Entrepreneurship Cost-sensitive Quality Fast Focus Objective Execution Morale Goal-oriented Growth mindset Winning Safety Improving Lean startup Efficient InnovationWhat Impact Value Do You Value Most Service excellence Customer focus Customer-first Customer voice Sustainability Environment Social impact Education Make a better world Economic impact Community Human rightsSave & ResumePreviousNextBrand Personality Traits Select 4Select the most important personality traits your target customers would value most Innovative Friendly Trustworthy Professional Authentic Relatable Inspiring Fun Dependable Empathetic Adaptable Daring Caring Modern Progressive Energetic Prestigious Thoughtful Reliable Visionary Nurturing Gracious Dynamic Resilient Charismatic Responsible Rebellious Charitable SophisticatedSave & ResumePreviousNextBrand Archetype Select one primary archetype you feel your brand should represent in the mind of your consumer. The Innocent The Sage The Explorer The Outlaw The Magician The Hero The Lover The Jester The Everyman The Caregiver The Ruler The CreatorSave & ResumePreviousNextBrand VoiceHow do you want your brand to sound?FormalConversationalInformalHow descriptive do you want your writing to be?– Select –Descriptive and rich in detailBalanced offering some detailConcise and to the pointBrand ToneFill out the Brand Tone Map© where 1 aligns more with the first trait and 5 aligns more with the second trait.12345Simplistic (1) – Scientific (5)Funny (1) – Serious (5)Enthusiastic (1) – Laid Back (5)Passionate (1) – Calm (5)Quirky (1) – Ordinary (5)Humble (1) – Cocky (5) Previous Submit Form
